Branding,Website Design
Assetnook - Real estate Marketplace Branding Website
About The Project
Assetnook is a real estate investment platform designed to make property investing more accessible, transparent, and user-friendly. Our goal was to build a website that simplifies complex investment processes while maintaining trust and credibility. The platform features curated property listings, detailed investment insights, and performance tracking tools tailored for both new and seasoned investors.

We focused on clean design, intuitive navigation, and responsive layouts to ensure a seamless experience across devices. Assetnook’s visual identity combines professionalism with approachability, helping users feel confident while exploring opportunities. From discovery to decision-making, the platform empowers users to invest in real estate with ease and clarity.
Industry
Real Estate
Service
Branding
UI/UX Design
Development
Timelines
1 Month
Problem Statement
Many aspiring investors face barriers like complex processes, lack of transparency, and limited access to quality real estate opportunities. Traditional platforms often feel overwhelming or untrustworthy. Assetnook set out to solve this by creating a clear, accessible, and trustworthy platform that simplifies real estate investing for both beginners and experienced users.
Challenges We Faced
Our main challenge was simplifying complex real estate investment data into an interface that felt approachable and trustworthy. We also had to balance professional design with user-friendliness, ensure secure transaction flows, and make the platform accessible for both seasoned investors and first-time users—all while maintaining clarity, speed, and visual appeal.
Our Solution
We designed a conversion-optimized platform with intuitive navigation, clear investment data, and trust-building visuals. By integrating streamlined user flows, persuasive CTAs, and mobile responsiveness, Assetnook guides users from discovery to investment confidently—enhancing engagement, reducing friction, and encouraging action at every stage of the user journey.
Case Structure
Style Guide
The style guide defines consistent use of colors, typography, and spacing to ensure a professional, trustworthy, and user-friendly brand identity across all touchpoints.
Brand Logotype
Typography
We used Poppins in Regular, Medium, and Bold weights to ensure clean readability, clear hierarchy, and a modern, professional look across the Assetnook platform.
Color Combination
We used a mix of deep blues, fresh greens, soft purples, and vibrant yellow accents to convey trust, innovation, clarity, and approachability throughout the Assetnook platform.

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ideated_lab team
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UI/UX Design & Web Design
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