Branding,Website Design
Nutriiva – A Conversion Focused Wellness eCommerce Experience
About The Project
Nutrriva is a modern eCommerce platform designed to promote and sell premium diet supplements with a focus on trust, clarity, and results. Our goal was to create a clean, high-converting website that educates users while guiding them effortlessly from product discovery to checkout.

We implemented a user-friendly interface, persuasive product pages, and simplified navigation to boost engagement and reduce friction. With CRO-driven features like customer reviews, benefits breakdowns, and clear CTAs, the website builds credibility and drives sales. A responsive design and fast performance ensure that customers enjoy a seamless shopping experience across all devices.
Industry
Health & Wellness
Service
Branding
UI/UX Design
Development
Timelines
1 Month
Problem Statement
Many customers find diet supplement websites confusing and overwhelming, with unclear product information and complicated navigation. This leads to low trust, hesitation, and abandoned carts. Nutriva aimed to solve these issues by creating a clean, transparent, and easy-to-navigate platform that builds confidence, educates users, and drives smoother purchasing decisions.
Challenges We Faced
The challenge was to create a clean, trustworthy website that clearly communicates supplement benefits while simplifying navigation. We needed to reduce user hesitation, prevent cart abandonment, and boost conversions by combining persuasive design with easy product discovery—ensuring customers feel confident and motivated to complete their purchases smoothly and quickly.
Our Solution
The challenge was to create a clean, trustworthy website that clearly communicates supplement benefits while simplifying navigation. We needed to reduce user hesitation, prevent cart abandonment, and boost conversions by combining persuasive design with easy product discovery—ensuring customers feel confident and motivated to complete their purchases smoothly and quickly.
Case Structure
Style Guide
The challenge was to create a clean, trustworthy website that clearly communicates supplement benefits while simplifying navigation. We needed to reduce user hesitation, prevent cart abandonment, and boost conversions by combining persuasive design with easy product discovery—ensuring customers feel confident and motivated to complete their purchases smoothly and quickly.
Brand Logotype
Typography
We used Playfair Display in regular, medium, and bold styles to create an elegant, readable, and refined typographic hierarchy throughout the project.
Color Combination
We used a vibrant and energetic color palette combining bold pinks, purples, and greens with soft neutrals to evoke strength, vitality, and modern femininity.

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ideated_lab team
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UI/UX Design & Web Design
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